Media
Influencing shoppers from sofa to store
At Home
Whether shopping from the comfort of home or planning a store visit, pnp.co.za and the asap! app allows you to drive campaign awareness, engagement and conversion, influencing the purchase decisions of a captive online audience.
On-the-Go
Reach shoppers wherever they are via social media, asap! or push notifications, alerting them to your campaign and putting your brand front-of-mind, inspiring their next visit to Pick n Pay.
In-Store
From entrance to shelf-edge, Pick n Pay’s store media grabs attention, engages shoppers and guides them to point of sale,
By understanding the customer mindset at every stage in the path to purchase, you can tailor your campaign messaging for maximum relevance.
Influencing shoppers at home
-
Homepage Carousel Banner
High traffic, high impact campaign awareness for every shopper entering the PnP website.
-
Homepage Banner
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
-
Specials Page Banner
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
-
Competition / Promotion Block
A.Engage customers with a new product or amplify a current campaign.
-
Recipe Block
A.Recipe blocks can either click through to a Single Recipe landing page OR a custom recipes campaign landing page
-
Strip Banner
Appears directly below the website navigation and above the Homepage Carousel Banner.
-
Campaign / Competition Landing Page
A.Opportunity to showcase your product in detail with additional copy, images, videos and other media, or to provide information about a promotion, competition or special offer.
-
Sub-Category Banner
A.Banner sits below product listings, driving additional brand impact for your campaign.
-
Brand Product Listing Page
The Category Page Banner clicks through to Brand Listing Page where Page Banners provide brand messaging / range info.
-
Single Recipe Landing Page
A.Recipe blocks can either click through to a Single Recipe landing page OR a custom recipes campaign landing page
-
Shop In Shop
Create your own brand shop within its own page, enabling you to showcase multiple products, away from competitors.
influencing shoppers on-the-go
-
Facebook Click Banner Ad
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
-
Twitter Card Ad
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
-
asap! App: Main Menu Banner
Designed to take shoppers straight to your product/s for an easy ‘add to cart’ experience. Tapping on a banner can either direct a shopper to a specific product, a filter within a sub-menu, an aisle or an occasion (SIS)
-
asap! App: Sub Category Banner
Cut through the clutter. Tapping on a sub-menu banner can either direct a shopper to a specific product or a filter within a sub-menu.
-
asap! App: Cart Recommendation Pop-Up
See this as the digital version of that tempting in-store aisle that is strategically placed near the tills to encourage extra purchases. Prompt a last-minute sale with a list of products that pop up before the user checks out.
-
asap! App: Filter In Menu
Let your brand be top of mind for shoppers with a strategically placed sub-menu filter that makes it easier for customers to add your products to their trolley.
-
asap! App Occasions: Shop In Shop
Integrate seamlessly into the shopping navigation and keep your product offerings fresh and updated with a tailor-made space to suit your brand, sales targets and marketing goals.
-
asap! App: Push Notifications
Push-Notifications enhance customer engagement: Send real-time updates and reminders that encourage regular interaction with your brand about valuable information, such as new product releases, limited-time offers, and exclusive promotions.
-
asap! App: Sampling
Sampling is a powerful tool for amplifying brand awareness and driving consumer engagement. It allows customers to experience products first-hand, creating a direct connection that encourages trial and boosts loyalty.
-
asap! App Product Tile
If you have products or deals that you would like to showcase in your mailer, you can make use of the Product Tile. With a preset template you can fit your product image, price and product description into.
-
asap! App Competition
Competitions are a great marketing tactic to gain new customers and re-engage with old ones. Drive awareness about your brand and its products and level up engagement with a competition that will hero your product/s without the hard sell.
-
asap! Postcard Mailer
A.Relies on the image to convey the message. Copy in the body cannot be duplicated.
-
asap! Minimal Mailer
A.Sleek imagery and minimal copy. Consists of 1x Lifestyle Banner, 1x image and a max of 250 words.
-
asap! Interactive Mailer
Can include a recipe attachment, lifestyle image and other functionality.
influencing shoppers in-store
-
Sensormatic Branding
Branded sleeve covering security scanners at the entrance to the Grocery store. Grocery: 4 per store, Liquor store: 2 per store
-
Radio PnP
Flexible in-store radio messaging scheduled to align with your target market’s shopping behaviour.Your advertisements are broadcast to all corporate PnPs, playing between the easy-listening music that our customers love to hear as they shop.
-
Hypermarket Gondola End
Large format Gondola end grabs attention as shoppers approach the aisle. Available in Hypermarkets only,
-
Supermarket Gondola End
Standard format Gondola Ends provide brand standout as shoppers approach the aisle.
-
Gondola End Screens: Grocery
Advertising flighted on 49 in-store digital screens placed in 7 PnP Grocery stores and 50 in-store digital screens in 25 Liquor stores. LCD 43 inch.
-
Euro Stands / Point of Interest Table / PSU
Free-standing branded unit positioned in areas of high footfall throughout the store.
-
Standard Aisle Wing
An Aisle Wing is placed at a 90 degree angle to the shelf, allowing for highly impactful brand communication in store.
-
Boxed Aisle Wing
In addition to the qualities of the standard aisle wing, the Boxed Aisle Wing allows for leaflet sampling, adding an additional layer of engagement and product comms.
-
Aisle Wing - Tester
Fixed at 90 degrees to the shelf
-
Shelf Wing
Fixed at 90 degrees to the shelf.
-
Square Aisle Wing
A medium-size aisle wing placed at 90 degrees on-shelf in a relevant crossover category.
-
Brand Drop Wing
Double installation of extra large in-aisle wing placed at 90 degrees on shelf- includes shelf fronts placed in front of product.
-
Die-Cut Shelf Wing
Small Shelf Wing die-cut to product pack shot.
-
Product Showcase
A product showcase is the ideal solution to allow shoppers to engage with your brand.
-
Leaflet Dispenser
Leaflet Dispenser is a boxed perspex unit positioned at a 90 degree angle on shelf to dispense pre-printed brand information, leaflet pamphlets or coupons at point of sale.
-
Shelf Front Shelf Trays
Customised trays with branded fronts that facilitate organized product merchandising on-shelf.
-
Price Glorifier Wing
Frames your product’s price on-shelf.
-
Brand Spring-Loaded Spotlight
Wobbler type A6. Showcase new product features or components with a Brand Spotlight.
-
Basket Front
Placed in front of products merchandised on basket shelves.
-
Shelf Front
A plastic strip attached to handles on shelf at a 45 degree angle facing the consumer, enabling you to highlight your brand on the shelf.
-
Shelf Frame: Full Drop
Brand with more than 1 meter allocated to it.
-
Header Board
Placed on large GMD appliances - allow for effective brand and product differentiation in-store.
-
Product Tester
Placed on shelf with sample product attached.
-
Fridge Door Handle Decal
Upright fridge or freezer door handle branding.
-
Fridge / Freezer Divider
Divider board placed inside flatbed freezer.
-
Fridge / Freezer Door Decal
Branded decal applied to upright fridge or freezer doors.
-
Liquor Fridge Frame Decal
Frame your product merchandised in upright fridges with these impactful decals.
-
Single Sided Landscape Screens
Advertising flighted on 7 in-store digital screens placed in 7 PnP Grocery stores. LED Landscape Screen 6,4 x 0,6 - 7 stores.
-
Butchery & Deli Screens
Advertising flighted on 28 in-store digital screens placed in 7 PnP Grocery. LCD 55“.
-
Wine Club Screens: Grocery
Advertising flighted on 14 in-store digital screens placed in 7 PnP Grocery. LCD 75”.
-
Freezer Header
Positioned on top of the flat bed fridge, the Freezer Header allows your brand merchandised inside the flatbed fridges to be seen. Double sided display ensures visibility from two directions.
-
Till-Point Wing
Wing placed on till point poles. Subject to PnP availability. 2 per store.
-
Till Screens
Description goes here -
Till / Bollard Queue Wing
Double sided wing fixed to bollard queue frames. Highlight your brand message to shoppers while they queue and dwell time is high.
-
Wall-Mounted Posters
Fixed Posters placed in wall-mounted snapper frames facing the checkout tills.
-
Aisle Bridge: Category Solution
Speak to your account manager about unlocking this media type.
-
Floor Decals: Category Solution
Description goes here

