Media

Influencing shoppers from sofa to store

At Home

Whether shopping from the comfort of home or planning a store visit, pnp.co.za and the asap! app allows you to drive campaign awareness, engagement and conversion, influencing the purchase decisions of a captive online audience.

On-the-Go

Reach shoppers wherever they are via social media, asap! or push notifications, alerting them to your campaign and putting your brand front-of-mind, inspiring their next visit to Pick n Pay.

In-Store

From entrance to shelf-edge, Pick n Pay’s store media grabs attention, engages shoppers and guides them to point of sale,

By understanding the customer mindset at every stage in the path to purchase, you can tailor your campaign messaging for maximum relevance.

Connect with Shoppers Online

  • Ad Served Display Banner

    The Homepage Carousel appears at the very top of the homepage on rotation with other adverts. Alternatively, the Homepage Banner appears at the bottom of the Pick n Pay Homepage.

  • Sponsored Product

    Sponsored Product (Ad Served)

    Ensure that your product appears in the top row of product listings , first for consideration ahead of your category competitors.

  • Branded Occasions Tile

    asap! Branded Occasion Tile (Tenancy)

    Create brand presence on the asap! Homepage , driving to a brand page featuring a branded display banner at the top of the page and multiple product listings.

  • Branded Occasion Page with Branded Banner (Tenancy)

    asap! Branded Occasion Page with Branded Banner (Tenancy)

    Impactful brand messaging and a showcase of your brand range allows shopping with ease.

  • asap! Trade Occasion Tile

    asap! Trade Occasion Tile (Tenancy)

    Put your brand front of mind as shoppers shop the occasion.

  • asap! Trade Occasion Page

    asap! Trade Occasion Page with Branded Banner (Tenancy)

    Product listings related to the Trade Occasion + display banner featuring your brand make shopping the occasion easy.

  • asap! Popular Brands

    asap! Popular Brands Spotlight (Tenancy)

    Brand standout on the asap! App homepage, linking through to featured product listings, making shoppers’ favourite brands easy to find and easy to buy.

  • asap! Brand Spotlight

    asap! Featured Products relating to Brand Spotlight (Tenancy)

    Product listings linked directly from the asap! Homepage, making shoppers’ favourite brands easy to find and easy to buy.

  • asap! Cart Recommendations

    asap! Cart Recommendations: Recommended For You (Tenancy)

    Smart Picks, made for you. When you search, your asap! cart suggests fresh favourites and everyday essentials – saving you time with every shop.

  • asap! Cart Recommendations

    asap! Cart Recommendations: Trending (Tenancy)

    Smart Picks, made for you. When you search, your asap! cart suggests fresh favourites and everyday essentials – saving you time with every shop.

  • Recipe Block (Tenancy)

    Recipe Block

    Recipe blocks can either click through to a Single Recipe landing page OR a custom recipes campaign landing page

  • Recipe Landing Page

    Single Recipe Landing Page (Tenancy)

    Recipe blocks can either click through to a Single Recipe landing page OR a custom recipes campaign landing page.

  • Campaign Landing Page

    Campaign / Competition Landing Page (Tenancy)

    Opportunity to showcase your product in detail with additional copy, images, videos and other media, or to provide information about a promotion, competition or special offer.

  • Brand Product Listing Page

    Brand Product Listing Page (Tenancy)

    The Category Page Banner clicks through to Brand Product Listing Page where Page Banners provide brand messaging / range info.

  • asap! Push Notification

    asap! Push Notification (CRM)

    Push-Notifications enhance customer engagement: Send real-time updates and reminders that encourage regular interaction with your brand about valuable Information, such as new product releases, limited-time offers, and exclusive promotions.

  • asap! Postcard Mailer

    asap! Postcard Mailer (CRM)

    Relies on the image to convey the message. Copy in the body cannot be duplicated.

  • asap! Minimal Mailer

    asap! Minimal Mailer (CRM)

    Sleek imagery and minimal copy consists of 1x Lifestyle Banner, 1x image and a max of 250 words.

  • asap! Interactive Mailer

    asap! Interactive Mailer (CRM)

    Can include a recipe attachment, lifestyle image and other functionality.

  • Sampling

    asap! Home Delivery Sampling

    Sampling is a powerful tool for amplifying brand awareness and driving consumer engagement.. It allows customers to experience products first-hand, creating a direct connection that encourages trial and boosts loyalty.

  • asap! Stickers

    asap! Stickers

    Branded stickers are used to seal home delivery packages are a great way to build brand awareness.

  • Facebook Click Banner Ad

    Facebook Click Banner Ad

    Exceptional targeting capabilities and the ability to reach a wide, active and engaged audience.

  • Influencer Packages

    Influencer Packages

    Partner with our curated network of food and lifestyle influencers to bring your products to life through authentic, engaging content that drives awareness and purchase intent.

Download Media Pack

Connect with shoppers in-store

  • Aisle Wing

    90 Degree Media: Standard Aisle Wing

    An Aisle Wing is placed at a 90 degree angle to the shelf, allowing for highly impactful brand communication in store.

  • Boxed Aisle Wing

    90 Degree Media: Boxed Aisle Wing

    In addition to the qualities of the standard aisle wing, the Boxed Aisle Wing allows for leaflet sampling, adding an additional layer of engagement and product comms.

  • 90 Degree Media: Brand Drop Wing

    Double installation of extra large in-aisle wing placed at 90 degrees on shelf- includes shelf fronts placed in front of product.

  • Square Aisle Wing

    90 Degree Media: Square Aisle Wing

    A medium-size aisle wing placed at 90 degrees on-shelf in a relevant crossover category.

  • Shelf Wing

    90 Degree Media: Shelf Wing - Primary Shelf

    Fixed at 90 degrees to the shelf.

  • Die-Cut Shelf Wing

    90 Degree Media: Die-Cut Shelf Wing

    Small Shelf Wing die-cut to product pack shot.

  • Leaflet Dispenser

    90 Degree Media: Leaflet Dispenser

    Leaflet Dispenser is a boxed perspex unit positioned at a 90 degree angle on shelf to dispense pre-printed brand information, leaflet pamphlets or coupons at point of sale.

  • Front-Facing Media: Shelf Front

    A plastic strip attached to handles on shelf at a 45 degree angle facing the consumer, enabling you to highlight your brand on the shelf.

  • Price-Glorifier

    Front-Facing Media: Price Glorifier

    Available in 3 formats: Rectangle, Round and Winged. Frames your product’s price on-shelf.

  • Brand-Spotlight

    Front-Facing Media: Brand Spotlight

    Wobbler type A6. Showcase new product features or components with a Brand Spotlight.

  • Fridge / Freezer Media: Door Decal

    Branded decal applied to upright fridge or freezer doors.

  • Freezer-Divider

    Fridge / Freezer Divider

    Divider board placed inside flatbed freezer.

  • Digital Screens: Butchery & Deli

    Advertising flighted on 28 in-store digital screens placed in 7 PnP Grocery. LCD 55“.

  • Wine-Club-Screens

    Digital Screens: Wine Club Screens in Grocery Stores

    Advertising flighted on 14 in-store digital screens placed in 7 PnP Grocery. LCD 75”.

  • Liquor-Store-Screen

    Digital Screens: Liquor Stores

    Our digital screens entice impulse buys with dynamic content, maximising sales and seamlessly enhancing brand visibility at strategic in-store locations.

  • In-Store Radio

    Flexible in-store radio messaging scheduled to align with your target market’s shopping behaviour.Your advertisements are broadcast to all corporate PnPs,  playing between the easy-listening music that our customers love to hear as they shop.

  • In-Store-Demos

    In-Store Demos

    Engage and inspire shoppers with product demos, showing them how your brand could fit into their lives.

  • In-Store-Sampling

    In-Store Sampling

    Shoppers are more likely to buy a new product if they can try it first. In-store sampling allows trial, feedback and the potential to buy, all in one place.

  • Checkout: Till / Bollard Queue Wing

    Double sided wing fixed to bollard queue frames. Highlight your brand message to shoppers while they queue and dwell time is high.

  • Liquor-Poster

    Checkout: In-Store Liquor Posters

    Fixed Posters placed in wall-mounted snapper frames facing the checkout tills.

Download Media Pack

LEVERAGING sMART sHOPPER FIRST PARTY DATA

Smart Shopper is our customer loyalty program, enabling members to earn points and receive discounts on thousands of products, enjoy personalised offers, and get cash-back on purchases made using their Smart Shopper card.

First-party data collected through opted-in Pick n Pay customers means we can target your media campaigns to your most relevant consumers. Efficiency through targeting means we can maximise the performance of your media and the value of your investment.

Contact our sales team to find out more about how Smart Shopper first-party data can benefit you.